Cornwall Stodart YBP Breakfast Seminar: Social Media – Essential Business Development Tools

On Thursday 7 October we held a breakfast seminar on social media for our YBP program.

We had a full house and attendees enjoyed time networking over breakfast, followed by an informative and entertaining presentation by speaker Paul Callaghan.

Paul is a freelance writer, game developer and co-director of the Freeplay independent games festival. He uses social media to develop and promote many aspects of his work, including his own profile, events such as Freeplay, and his freelance writing business. For more information about Paul, visit: www.paulcallaghan.net

Paul spoke about his own experiences using social media including Facebook, Twitter, Linked In, blogging and the internet generally. He also spoke about how social media can be used effectively and efficiently to help us reach and interact with our target markets and develop our own profiles and businesses, as well as the profiles of our organisations and specific events and promotions.

Attendees came away with valuable insights on social media and how it can be used in a professional context. We also learned about the importance of establishing a 'voice' or brand, which helps build a consistent and focused presence online. Paul also gave us an understanding of the advantages and disadvantages of social media, and how best to approach this growing professional resource.

We would like to thank Paul once again for his informative presentation and for answering our questions about social media and how we can best employ it. Thanks also to all those who attended and for your positive feedback. We look forward to seeing you at our next YBP event!

For more information, please contact:

Angela Briscoe, Marketing & Events Co-ordinator

Phone (direct):  +61 3 9608 2150        

Email:                 a.briscoe@cornwalls.com.au