Expertise
With two decades of legal prowess, Anna is a seasoned commercial lawyer. Her journey encompasses a diverse array of industries (automative, banking, cosmetics), where she has honed her skills in contract negotiations, risk mitigation, and strategic counsel. A stalwart advocate for her clients, she thrives on delivering practical solutions that align with business objectives. As a former executive General Counsel, Anna has a comprehensive understanding of commercial law is underscored by a commitment to excellence, ethical practice, and a proven track record of fostering successful business partnerships. Committed to the intersection of law and commerce, she brings a wealth of experience to solving legal problems.
Anna specialises in:
- Commercial Agreements
- Mergers & Acquisitions
- Fractional General Counsel support
- Influencer and Social Media related Agreements
- Distribution and Licensing Agreements
- Corporate Governance
She is a co-founder of inCite Legal Tech, and has sat on various tech Advisory and Industry Boards.
Experience
Anna’s recent experience includes:
- advising companies and individuals on a range of reputation management issues;
- providing strategic and legal advice for an engineering and software company in relation to its distribution agreements, customer and supply agreements;
- acting for a major live events company on a number of acquisitions and ventures;
- legal and strategic advice for a number of technology start-ups; and
- commercial and legal advice on numerous film, television and live event projects and ventures.
– negotiating and documenting influencer, talent and ambassador agreements.
Pro Bono & Community Work
Anna is a guest contributor to Forbes Australia, and has sat on various Advisory Boards.
Professional Recognition
Amongst other awards, Anna has been recognized as one of APAC’s Top 10 Innovative Lawyers by the Financial Times, as well as an In-House Leader by Australasian Lawyer, and a Leading Innovator in Legal Services by Global 100.
In addition, as an author and content creator, Anna is a sought-after commentator, speaker & brand ambassador both domestically and internationally – seeking to shift the dialogue in order to propel the corporate world forward and create lasting change.